The SBC Summit’s Global Markets Stage is scheduled to close on Thursday, August 18, with a focus on the evolving landscape of iGaming and sports betting in North America. As one of the event’s key highlights, the final day will feature in-depth discussions on some of the industry’s hottest topics, including the rise of social gambling, alternative betting models, and sweepstakes.
Set to take place at the Feira Internacional de Lisboa, the Global Markets Stage will wrap up three days of market-focused content, emphasizing the dynamic changes occurring in North America—a region that remains critically important for sports betting and iGaming despite slowing regulatory progress in some states. The session aims to help businesses interpret the shifting regulatory landscape, identify emerging growth markets, and understand ongoing challenges.
Rasmus Sojmark, SBC Founder and CEO, highlighted that while North America is maturing, it continues to offer significant opportunities. He noted that new market entrants are turning to alternative betting approaches to sustain momentum amid regulatory hurdles, and the session is designed to support companies navigating these shifts.
The final day will feature several notable panels and speakers, such as:
– **US Leaders Panel: Sweeping the States – The Rise of Alternative Betting**, featuring industry leaders like Jared Beber (Bet99), Paul Burns (Canadian Gaming Association), Brett Calapp (RareMint), Paris Smith (DefyTheOdds), Dinos Stranomitis (Altenar), Alexandre Tomic (Alea), moderated by Jessica Welman (SBC Americas).
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