Incentive Games is making significant strides in expanding its presence in the UK’s competitive iGaming market through a strategic partnership with Jumpman Gaming Ltd. This collaboration marks the company’s entry into the real-money gaming sector in the UK, leveraging its expertise rooted in developing engaging free-to-play titles and now translating that success into real-money offerings.

The partnership is centered around Incentive Studios, Incentive Games’ dedicated division for real-money games, which will utilize titles inspired by their popular free-to-play portfolio. This move aims to quickly establish a foothold in the UK, one of the most lucrative markets for online gambling.

Ahmed Baker, Chief Commercial Officer of Incentive Games, expressed enthusiasm about the collaboration, highlighting that this is a pivotal milestone in their expansion into real-money gaming. He noted that the white-label partnership with Jumpman Gaming will enhance their market reach and facilitate access to a broader network of brands and operators across the UK.